REBEKAH BOWSHER : WRITER

Simon Sinek did this TED talk - I was interested in the idea that he briefly dives into, so I got hold of his book to get deeper into what he was saying. Honestly, it wasn’t the most remarkable book ever and I was frustrated a lot by its repetition and that I never seemed to be quite grasping what he meant… however, I have managed to explain it to others so it’s clearly sinking in even if it didn't feel like it at the time. So what is a ‘why’? Sinek talks about we buy the why